With our exciting rewards program, when you make a purchase of your favorite lashes on, you earn points to use toward future purchases!

Does it cost anything?

It is free of cost!


How do I join South of 5th Rewards Program?

Simply create an account, or Sign in if you already have one to start earning Lash Points. It is that easy!

Can I use my South of 5th Reward Points with other promotions and coupons?

Please note that Reward Points cannot be combined with other ongoing offers and promotions. They are one-time use only.

How do I accumulate points?

You earn 100 points just for joining South of 5th Rewards Program! After that, you will earn points for every dollar spent on! You must be signed in to your account order to earn points on your purchase.

How can I see my Reward Points?

Sign in to your account and click on My Account Page. Visit My Beauty Rewards Dashboard. Above the activity tab, your reward point balance appears at the top of the dashboard.

How do I redeem points?

Sign in to your Account at Fill your cart with your favorite lash products and proceed to checkout. At checkout select your eligible reward from the Loyalty code field and click redeem points. Please note that you can only use one loyalty award per order.

Can I reclaim points for past purchases?

You must be signed in to your Account in order to earn points on your purchase. You cannot re-claim your points if you place an order without signing in to your Account.

Do my points expire?

Yes, South of 5th Reward Points expire after twelve months if there has been no further purchase activity. While you may have earned points for other activities, you must have purchased from within twelve months to keep your points.

Can’t find the answer to your question? Contact our customer care team at You can expect a response within 24-48 business hours.